Marks & Spencer

What don’t we do for this brilliant British institution? Back in 2004 we began making catalogues for their Home division – with stunning photography, gorgeous design and inspiring editorial. They loved it so much that now we do everything from creating Christmas Gift Guides that handpick the best of the best for the festive season to launching beauty books, lingerie catalogues and schoolwear brochures. The content we produce is spun out in lots of different ways, from digital magazines to point of sale. We have our own ideas, loads of them, but we also work with M&S’s other agencies to translate their ideas into great content that makes people look at M&S in a new way and, ultimately, shop! In short, we’re part of their DNA, and they’re part of ours.


“Axon are very clear on what creative route to take. The team have an impressive ability to produce fresh work within a tight commercial brief. With a combination of skills and experience, they produce work which really achieves our goals.”
Claire Broomhead, Publications Manager, M&S