We like to think we know babies. We’ve had 21 between us (and counting). And we also like to think we know retail… our company has a 21-year history working with the biggest names on the high street. So we were the perfect choice to work with baby specialist Kiddicare. We created a tone of voice to help them talk to their customers in a fun, reassuring and helpful way. We also created brochures and point of sale materials to gently guide parents and parents-to-be through the mystifying world of prams, pushchairs, cots, cribs and car seats… and everything else.